United Colors of Tourism is the first interactive map showing brand colors and marketing slogans of national tourist boards from around the world. Simply hover your mouse on the different countries to see their slogans or taglines and click on them to visit their official tourism websites (when available). Those marked in gray are virtually out of the tourist map.
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In terms of national brand colors, we considered the dominant or accent color of the brand identity of each national tourism organization. In their marketing efforts, the NTOs cover almost the entire chromatic spectrum, from total black (Iceland and New Zealand) to water leaf green (Lithuania) and laser lemon yellow (Burkina Faso), with a clear predominance of primary colors.
If at first glance the map may seem reddish due to the covered surface, actually the by country count puts blue in first place (27%), followed by red (25%), green (21%), orange (12%), and yellow (10%). At the continental level, blue prevails in Africa and Asia, red in Europe, and green in the Americas and Oceania.
To communicate trust and wisdom (blue), energy and passion (red), or freshness and harmony (green), many countries set aside their national colors, sometimes venturing into true chromatic hazards, as in the case of Finland, that is famous for its green areas, has a blue cross flag, but opts for a warmer crusta orange.
When it comes to tourism slogans, it’s not surprising that they primarily invite to “discover”, “feel”, “experience”, and “live”. The most common terms used are: heart, land/home, nature/natural, journey, inspiring/inspired, life, happiness, beauty/beautiful, amazing, endless, magical, wonder, original, and timeless.
Some of our favorites include Home of All Right (Jamaica), Powered by Nature (Norway), Best Enjoyed Slowly (Latvia), World Friendly (Argentina), Much Mor (Morocco), Arrive and Revive (Austria), and I Feel Slovenia (Slovenia).
Please find below the full list of information displayed on the interactive map.
National Brand Colors and Tourism Slogans in Africa
| Country | Color | Official Website | Tourism Slogan |
|---|---|---|---|
| Algeria | ont.dz | The Heart Trip | |
| Botswana | botswanatourism | none | |
| Burkina Faso | n/a | Crossroads of Discoveries | |
| Burundi | n/a | Heart of Africa | |
| Cameroon | n/a | All of Africa in One Country | |
| Chad | n/a | none | |
| Djibouti | visitdjibouti | none | |
| Egypt | egypt.travel | Where It All Begins | |
| Eswatini | thekingdomofsz | A Royal Experience | |
| Ethiopia | ethiopia.travel | Land of Origins | |
| Gambia | visitthegambia | The Smiling Coast of Africa | |
| Ghana | ghana.travel | Culture, Warmth, Rhythm | |
| Guinea Bissau | gbissau.org | none | |
| Kenya | magicalkenya | Magical Kenya | |
| Lesotho | visitlesotho | The Kingdom in the Sky | |
| Madagascar | mg-tourisme | Treasure Island | |
| Malawi | destinationmalawi | The Warm Heart of Africa | |
| Morocco | muchmorocco | Much Mor | |
| Mozambique | n/a | Come to Where It All Started | |
| Namibia | namibiatourism | Endless Horizons | |
| Nigeria | n/a | Fascinating Nigeria | |
| Rwanda | visitrwanda | Remarkable Rwanda | |
| Senegal | n/a | none | |
| South Africa | southafrica.net | Inspiring New Ways | |
| Tanzania | tanzaniatourism | The Soul of Africa | |
| Togo | togo-tourisme | none | |
| Tunisia | tourismtunisia | Inspiring Tunisia | |
| Uganda | n/a | You’re Welcome | |
| Zambia | zambiatourism | Let’s Explore | |
| Zimbabwe | zimbabwetourism | A World of Wonders |
National Brand Colors and Tourism Slogans in the Americas
| Country | Color | Official Website | Tourism Slogan |
|---|---|---|---|
| Argentina | argentina.travel | World Friendly | |
| Bahamas | bahamas.com | It’s Better in the Bahamas | |
| Belize | travelbelize | Is Closer Than You Think | |
| Bolivia | turismo.com.bo | te espera | |
| Brazil | visitbrasil | Sensational! | |
| Canada | canada.travel | Keep Exploring | |
| Chile | chile.travel | Open Nature | |
| Colombia | colombia.travel | Magical Realism | |
| Costa Rica | visitcostarica | Essential Costa Rica | |
| Cuba | cuba.travel | Auténtica Cuba | |
| Dominican Republic | godominicanrep | Has It All | |
| Ecuador | ecuador.travel | All You Need Is Ecuador | |
| El Salvador | elsalvador.travel | Impressive! | |
| Falkland Islands | falklandislands | Where Nature Is Still in Charge | |
| Guatemala | visitguatemala | Heart of the Mayan World | |
| Guyana | guyanatourism | South America Undiscovered | |
| Haiti | experiencehaiti | …Experience It! | |
| Honduras | honduras.travel | We Are All About You | |
| Jamaica | visitjamaica | Home of All Right | |
| Mexico | visitmexico | Live It to Believe It | |
| Nicaragua | visitnicaragua | Unica… Original! | |
| Panama | visitpanama | Not for Tourists | |
| Paraguay | senatur.gov | You Have to Feel It! | |
| Peru | peru.travel | Land of Hidden Treasures | |
| Puerto Rico | seepuertorico | none | |
| Suriname | surinametourism | A Colorful Experience… Exotic Beyond Words |
|
| Trinidad and Tobago | gotrinidadtobago | The True Caribbean | |
| United States of America | thebrandusa | All Within Your Reach | |
| Uruguay | turismo.gub | Uruguay Natural | |
| Venezuela | n/a | …es para quererla! |
National Brand Colors and Tourism Slogans in Asia
| Country | Color | Official Website | Tourism Slogan |
|---|---|---|---|
| Afghanistan | afghan-tours | none | |
| Armenia | armenia.travel | none | |
| Bangladesh | n/a | Life Happens Here | |
| Bhutan | tourism.gov | Happiness Is a Place | |
| Brunei | bruneitourism | Abode of Peace | |
| Cambodia | tourismcambodia | Kingdom of Wonder | |
| China | cnto.org | Like Never Before | |
| East Timor | visiteasttimor | none | |
| Georgia | exploregeorgia | Georgia on My Mind | |
| India | incredibleindia | Incredible India | |
| Indonesia | indonesia.travel | Wonderful Indonesia | |
| Iran | itto.org | none | |
| Israel | goisrael.com | Land of Creation | |
| Japan | jnto.go.jp | Endless Discovery | |
| Jordan | visitjordan | none | |
| Kazakhstan | visitkazakhstan | none | |
| Kyrgyzstan | n/a | So Much to Discover | |
| Laos | tourismlaos | Simply Beautiful | |
| Lebanon | destilebanon | Live Love Lebanon | |
| Malaysia | malaysia.travel | Truly Asia | |
| Mongolia | travelmongolia | Nomadic by Nature | |
| Myanmar | myanmar.travel | Let the Journey Begin | |
| Nepal | welcomenepal | Once Is Not Enough | |
| Oman | tourismoman | Beauty Has an Address | |
| Philippines | experienceph | It’s More Fun in the Philippines | |
| Qatar | visitqatar | Discover a Unique Destination | |
| Saudi Arabia | sauditourism | Experience to Discover | |
| South Korea | visitkorea | Imagine Your Korea | |
| Sri Lanka | srilanka.travel | Wonder of Asia | |
| Syria | n/a | Always Beautiful | |
| Taiwan | taiwan.net | The Heart of Asia | |
| Tajikistan | n/a | Feel the Friendship | |
| Thailand | tourismthailand | Amazing Thailand | |
| United Arab Emirates | government.ae | Sharjah: My Destination Ajman: Sincerely Emirati Ra’s al-Khaimah: Beyond a Journey AD: Home of Exceptional Experiences |
|
| Uzbekistan | n/a | Symbol of the Magic East | |
| Vietnam | vietnam.travel | Timeless Charm | |
| Yemen | n/a | none |
National Brand Colors and Tourism Slogans in Europe
| Country | Color | Official Website | Tourism Slogan |
|---|---|---|---|
| Albania | albania.al | Go Your Own Way | |
| Austria | austria.info | Arrive and Revive | |
| Belarus | belarus.by | none | |
| Belgium | belgium.be | Wallonia: Feel Inspired Flanders: State of the Art |
|
| Bosnia and Herzegovina | bhtourism.ba | The Heart-shaped Land | |
| Bulgaria | bulgariatravel | none | |
| Croatia | croatia.hr | Full of Life | |
| Cyprus | visitcyprus | In Your Heart | |
| Czech Republic | czechtourism | Land of Stories | |
| Denmark | visitdenmark | none | |
| Estonia | visitestonia | none | |
| Finland | visitfinland | I Wish I Was in Finland | |
| France | france.fr | Rendez-vous en France | |
| Germany | germany.travel | Simply Inspiring | |
| Greece | visitgreece | All Time Classic | |
| Greenland | greenland.com | Be a Pioneer | |
| Hungary | gotohungary | Time for Hungary | |
| Iceland | visiticeland | Inspired by Iceland | |
| Ireland | tourismireland | none | |
| Italy | italia.it | none | |
| Latvia | latvia.travel | Best Enjoyed Slowly | |
| Lithuania | lithuania.travel | Real Is Beautiful | |
| Luxembourg | visitluxembourg | Live Your Unexpected Luxembourg | |
| Macedonia | mk-timeless | Macedonia Timeless | |
| Moldova | moldovaholiday | Discover the Routes of Life | |
| Montenegro | montenegro.travel | Wild Beauty | |
| Netherlands | holland.com | The Original Cool | |
| Northern Cyprus | welcometotrnc | none | |
| Norway | visitnorway | Powered by Nature | |
| Poland | poland.travel | Move Your Imagination | |
| Portugal | visitportugal | The Beauty of Simplicity | |
| Romania | romaniatourism | Explore the Carpathian Garden | |
| Russia | russia.travel | none | |
| Serbia | serbia.travel | One Journey, Million Impressions | |
| Slovakia | slovakia.travel | Travel in Slovakia Good Idea | |
| Slovenia | slovenia.info | I Feel Slovenia | |
| Spain | spain.info | none | |
| Sweden | visitsweden | none | |
| Switzerland | myswitzerland | Get Natural | |
| Turkey | turkeytourism | Be Our Guest | |
| Ukraine | me.gov.ua | It’s All About U | |
| United Kingdom | visitbritain | Home of Amazing Moments Scotland: A Spirit of Its Own Wales: Find Your Epic |
National Brand Colors and Tourism Slogans in Oceania
| Country | Color | Official Website | Tourism Slogan |
|---|---|---|---|
| Australia | tourism.australia | There’s Nothing Like Australia | |
| Fiji | fiji.travel | Where Happiness Finds You | |
| New Caledonia | newcaledonia.travel | Pacific Heart | |
| New Zealand | newzealand.com | 100% Pure New Zealand | |
| Papua New Guinea | papuanewguinea | A Million Different Journeys | |
| Solomon Islands | visitsolomons | Seek the Unexplored | |
| Vanuatu | vanuatutravel | Discover What Matters |
Note: among the countries that don’t appear on the map are Andorra, Bahrain, Barbados, Bermuda, Cape Verde, Faroe Islands, Gibraltar, Hong Kong, Liechtenstein, Maldives, Malta, Martinique, Mauritius, Monaco, Samoa, Seychelles, Singapore, and Tibet.
Updated, October, 2018
love this!
I like the idea on Twitter @hashtaganywhere. An imaginary city archive. Slogan: a city of stories. And cake. My kind of place. (Although they should have said And Wine.)
Agreed. Wine and stories is the best combination 😉
Very Nice! GOD Bless. xo
very useful information
LOVE this 🙂
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Real treasure trove! Thanks for putting together all these interesting facts!
Thank you! We’ll do our best to keep it updated.
This is absolutely fantastic! Thank you! As a Montessori Teach an absolute interesting tool if we talk about marketing, psychology but in context to geography! Thank you!
Very interesting perspective. Thanks for sharing!
I’m just loving this map and my country’s slogan Jamaica 🙂 Many of them so accurately represent their respective nations esp. Guyana’s. It’s so beautiful. The world needs to discover Guyana.
Totally! And well, “Home of All Right” is an easy win 🙂
Where’s Costa Rica!?!
Costa Rica is there Mark, with its beautiful pigment green and its slogan “Essential Costa Rica”. You only have to zoom a bit to see it or try the larger version of our map here. It does better justice to the smaller countries 😉
Great map! Thank you for sharing it 🙂
Absolutely adore this! Please check out my blog. (dulcevitae.wordpress.com/) Thanks!
Wow! This is what every one from my industry needs. I am going to share this. Thanks.
Thanks, we are really glad to hear it!
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It’s quite fascinating to see what colours and words each country thinks best represents itself.
As well as the main UK website, England, Scotland, Wales and Northern Ireland all have their own websites with their own brand colours, and Scotland and Wales have their own slogans, too.
England’s website is visitengland.com and its brand colour is red, like the cross on the English flag.
Scotland’s website is visitscotland.com, its colour a rather lovely dark reddish-purple, and its slogan is “A Spirit of its Own”.
Wales’ website is visitwales.com and is a similar shade of red to the English site – again, taken from the nation’s flag. Its current slogan is ‘Find Your Epic”.
Northern Ireland’s websites are tourismni.com / discovernorthernireland.com and they have a slate grey and bright pink colour scheme (for reasons I can’t begin to guess).
Thank you Cat! We’ve added Wales’ and Scotland’s slogans to the map, keeping GB’s crimson as the dominant color. Compared to Belgium and the United Arab Emirates, in the case of the UK, visitbritain.com presented itself as the main official website: “… a holiday to the UK? Discover everything you need to know about visiting England, Scotland, Wales and Northern Ireland with the official guide.” They also had a slogan, so we decided to keep it simple. But, as you pointed out, it seems only fair to give space to each nation. BTW, what about the traditional difference between the United Kingdom and Great Britain? Is it no longer valid?
You are quite right, of course, that the United Kingdom and Great Britain are different entities: Great Britain is the island of Britain, made up of Scotland, England and Wales, and the United Kingdom is Great Britain plus Northern Ireland. For most purposes, though, they are much the same thing: our Olympic team, for instance, is ‘Team Great Britain and Northern Ireland’ (or just ‘Team GB’), which linguistic and historical pedants (I am both) point out should actually be ‘Team UK’.
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Nice Post.