Dutch airline KLM treats tourists who fly to Amsterdam as dumb children… and they are probably right. The following video looks like a spoof trailer for a new Black Mirror episode but is actually meant to introduce the KLM Care Tag.

Far from being a joke, this GPS tracker with a maternal spirit was designed to help solve the problem of overtourism in the Dutch capital by inviting tourists to visit less crowded places, as well as helping them to cross the street. In short, sweet remedies for extreme evils. The Care Tag won’t make Amsterdam more livable, but it’s at least an interesting attempt to start tackling a growing issue.