A restaurant in Tokyo, Japan offers a VR (virtual reality) trip to New York, Paris, Rome, or Hawaii enhanced by “in-flight meals” themed around the destination.

With FIRST AIRLINES you can taste the experiences of aviation and world travel while on the ground.

Although sold as “real air experience”, it is indeed a great example of “authentic fakeness”, just while everybody seems to be looking for a much more digestible “fake authenticity”. Perhaps that is why a “virtual airline facility” disguised as a restaurant (…or is it the other way around?) appears almost revolutionary in its flamboyant and extravagant excess. But what about “authentic authenticity”? Well, nobody can make a profit, so there’s no point in talking about it.